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The is a type of lottery that is held by Bandai Spirits, held across convenience stores, bookstores, and amusement places across Japan. It is where the person draws a ticket in hopes of getting prizes that can range from plushies to small items like accessories, dependant on how high the rank is.

The Ichiban Kuji started back in 2003, where the products were originally focused mostly around Pokemon but has grown to cover other popular franchises in Japan of many different varieties over time.

Yo-kai Watch has had fourteen different Ichinban Kuji campaigns, with the first being held in mid-2014 when the franchise started to hit it's peak there.

Ichiban Kuji Puchi Yo-kai Watch
was the first Ichiban Kuji to be held and the only one to be a Ichinban Kuji Puchi, that begun from early August 2014. It focused on items that held Yo-kai Medals or cards from Yo-kai Watch: Ukiukipedia.

Ichiban Kuji Yo-kai Watch 〜Yo-kai Discovery, zura!!〜
was the second Ichiban Kuji to be held and the first to be a regular one, which was held from early September 2014. It had items that were released with the breakthrough of the franchise's popularity in Japan.

The Double Campaign held for this one was of a 60cm life-size Jibanyan plush and an alternate variant of the Detective Komasan plush with a gun and slightly different expression. Only fifty of them were made and given out, but the life-size Jibanyan plush would still continue to be produced, abeit with minor alterations.

Ichiban Kuji "Eiga Yōkai Wotchi: Tanjō no Himitsu da-nyan!"
was the third Ichiban Kuji to be held from December 2014. As the title implies, the item prizes are based from Yo-kai Watch: The Movie, most notably focusing around Hovernyan and Darknyan.

The Double Campaign prize was a bigger-sized version of the Jibanyan water bottle cushion which is 75cm compared to 40cm.

Ichiban Kuji Yo-kai Watch: Welcome to the Yo-kai World
was the fourth Ichiban Kuji to be held from March 2015. It focused on a variety of items, leaning more towards home-based items.

The Double Campaign prize was a big Dianyan face cushion that resembled the Jibanyan one. Only a hundred of them were made and given out as prizes.

Ichiban Kuji Yo-kai Watch: Longing of The Strongest Yo-kai Big Set!!
was the fifth Ichiban Kuji to be held from June 20, 2015. It focused on Yo-kai that are considered the strongest, most notably revolving around Big Bosses like Rubeus J and Hardy Hound.

The Double Campaign prize was a Hardy Hound pillow with Jibanyan S, Komasan S, and Komajiro S at the back of it. Only a hundred of them were produced and given out.

Ichiban Kuji Yo-kai Watch ~Big Things in the Shopping Center, nyan!~
was the sixth Ichiban Kuji to be held from July 2015. It was a tie-in to the Yoroz Mart (Real Life) store that opened on the internet, with prizes focusing on things that can be seen in a shop.

Ichiban Kuji Yo-kai Watch: Star Debut! Usapyon
was the seventh Ichiban Kuji to be held from early September 2015, with items focusing on Usapyon's debut in the Yo-kai Watch franchise.