Goku Fubuki-hime is a pale, humanoid Yo-kai, who greatly resembles Blizzaria. Her eyes have light blue scleras and dark pink irises. She has black hair with dark blue tips, which is tied into a ponytail. The comb she wears in her hair has a snowflake-like design.
She is clad in a light blue kimono, which has darker blue spots around its edges, and a fluffy collar and rim. Around her waist she wears a dark pink obi, and her shoes are black zōri with pink straps. On her right ankle, she has the large shackle with an eye on it that all Goku Yo-kai wear from their time of imprisonment.
The Majin that accompanies her is a large humanoid shape of snow, with two dark pink eyes, and a bucket on his head.
Goku Fubuki-hime is shown to be very sadistic and cruel, delighting in hurting others. She also easily loses her composure when beaten. The Majin who accompanies her is the only one she is shown to have any compassion for.
Together with her Majin, Goku Fubuki-hime has the power to control ice, to an extent where she can easily freeze anyone and anything around her. Adding to that, her Majin companion possesses physical strength too, and will attack for her.
In the past, Goku Fubuki-hime lived peacefully together with her younger brother. However, her brother was born with an unnaturally high amount of Yo-kai energy, which caused him to involuntarily freeze people. Humans, afraid of that power, sealed him away, which ended up turning him into a Majin of snow. Since then, Goku Fubuki-hime has been trying to find a way to turn him back, no matter what it takes. The Majin that carries her around is her brother.
Having committed many crimes to achieve her goal, Goku Fubuki-hime was eventually imprisoned, but like the other Goku Yo-kai, she was recently broken free by a Yo-kai named Rinne.
In the Japanese version of the game, she was obtainable during a Christmas-themed event in November 2017.
- She is the first female Rank SSS Yo-kai introduced.