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Steve Jaws (Japanese: スティーブ・ジョーズ Sutību Jōzu) is the overarching plot catalyst of the Yo-kai Watch franchise. He is a Yo-kai of the Slippery tribe and the former President of Yopple Inc. in the Yo-kai World.



Steve Jaws is a light blue shark Yo-kai wearing glasses, a black shirt, light blue pants, and brown shoes. After leaving his position as head of Yopple, he's taken to wearing a grey hoodie.

Not much is known about Steve Jaws' abilities, although he is likely to possess considerable technical expertise as the re-creator of the Yo-kai Watch Model Zero. After leaving Yopple Inc., he developed the Yo-kai Watch Dream and all its peripheral devices.


Yo-kai Watch animation series

Steve Jaws debuted in EP027, where he showcases his latest gadget namely the Yo-kai Watch Model Zero. This leads to a big sale in Yo-kai-lifornia in the Yo-kai World.

In EP035, he makes a brief appearance, where he was invited by Directator to star in the shark attack scene of his latest movie "Yo-kai Titanic of the Caribbean".

In EP070, it is revealed that Hidabat comes in second behind Steve Jaws as the richest Yo-kai.

In EP078, he is revealed to have stepped down from being in charge of Yopple Inc. due to a controversy about the Yo-Kai Watch Model Zero (claiming to have been the one who built it when it was Nate's grandfather). He is succeeded by Mark Orckerberg.

Yo-kai Watch 3

In Yo-kai Watch 3, he has gone into hiding somewhere in BBQ and is the one who builds the Yo-kai Watch Dream and its weapon modes.


The Jawsome Kid

As mentioned in his Yo-kai Medallium bio, The Jawsome Kid's real name is Paul, and is related to "a certain well-known IT company president". In a quest later on, he is revealed to be Steve's son, although he harbors a deep hatred towards him for being too focused on his job.


  • "Steve Jaws" is a pun on Steve Jobs' name and the English jaws.
  • "Steve Burón" is a pun on "Steve" and "Tiburón" (Shark), also is a pun on "Es Tiburón" ("Is Shark" due to pronunciation).


Steve Jaws is based on the late co-founder, chairman, and CEO of Apple Inc. Steven Paul "Steve" Jobs.


  • He is voiced by Paul Greenberg.
  • Yopple, Inc. is a parody of Apple, Inc.
    • Additionally, the company's name is a portmanteau of Apple, Inc. and Yo-kai.
    • During the storyline, he returns as a co-CEO to Yopple Inc. after being banished, similar to how Steve Jobs returned to Apple in 1997.
    • When the Yopple Store in New Yo-kai City started operating, its logo was a multi-colored wisp icon, also being similar to Apple's initial logo, before it turned all white.
  • Steve Jaws' Medallium Bio can be found from the DX Yo-kai Pad/DX Yo-kai Pad S Toy.

In other languages

  • Spanish: Steve Burón
  • Italian: Steve Jaws
  • Portuguese (Brazil): Steve Jaws
  • German: Steve Jaws